Overview

Materials from the Marketing & Branding internship I completed with Butler University Marketing & Communications (2016).

My main project was developing the “Dream Like A Bulldog” campaign to position Butler as a ‘dream school’ for prospective students and a launch pad for the dreams of current students and alumni. The campaign launched with the Class of 2016 commencement.

Class of 2016 Commencement

Shield signs created with Adobe Illustrator and Butler branding assets. These signs were strategically placed around campus as props for photos after the ceremony. I also drafted social media content in order to promote use of #DreamLikeABulldog for commencement posts on Twitter, Instagram, and Facebook.

Dream Like A Bulldog Campaign

While developing this campaign, I identified key audiences, laid out a multimedia strategy, brainstormed and prepared tactics, and scheduled events and media to achieve campaign objectives.