Overview

Strategy, research, and communications tactics completed for the Desmond Tutu Center for Peace, Reconciliation, and Global Justice (DTC) (2016).

In my senior capstone class at Butler, I was part of a 12 student team tasked with creating a PR campaign to create awareness and engage community members with the DTC’s programs. As a team, we developed strategies and deliverables for both local and national audiences. Below are my solo contributions to this project.

Peace Week Social Media

Social media posts and accompanying Peace Week graphic to promote the DTC’s involvement in Butler University’s Peace Week programming, aimed to engage students and faculty to increase attendance numbers.

Fellowship Search Campaign Correspondence

Letters/emails and postcards written and placed on custom stationary as part of the search strategy to increase awareness and applications for the DTC’s fellowship programs. The PDF also includes a list of colleges and high schools researched and compiled to make up the letters’ target audiences.

Research

Research paper discussing case studies of similar nonprofits and inspirations for this DTC campaign.

Learn More

To learn more about the Desmond Tutu Center and their work to utilize peaceful discourse and programming in order to effect change in global justice issues, please visit their website.