I volunteered via Catchafire.org for a phone call and to draft email blasts to help MitoAction promote the Boston Energy Walk & 5K, their largest fundraiser of the year. The goals of this promotion were to increase the number of participant registrations as well as attendance of the post-race carnival and general donations. Thanks to tailored email blasts and some strategy notes, I was able to contribute to the event’s successful registration of almost 700 participants and the over $100,000 raised at the event (2017).
By tailoring separate email blasts for participants and virtual donors, I was able to help MitoAction hone messages to better reach their target audiences. I also suggested they position the carnival as equal to the 5K. This is because the carnival also generates donations, is more accessible to attendees with mitochondrial disease than the race, and when billed as a ‘family fun day’ encourages attendees to bring their families and friends along.
Craig gave our organization great guidance on email marketing. His knowledge and background helped drive our event attendance in a short period of time.Shawney L., Director of Special Events and Fundraising
MitoAction’s mission is to improve the quality of life for children, adults, and families living with mitochondrial disease through support, education, outreach, advocacy, and clinical research initiatives. To learn more, please visit their website.